Soundcheque | Ticketing, Touring Finance & Commercial Consultancy

We look after the numbers behind live events.

The money in a festival, tour, match day or venue calendar is mostly won or lost in a few places: how tickets are priced and released, what the event really costs to deliver, and whether anyone can see the numbers in time to act on them.

Soundcheque brings ticketing, commercial and touring finance expertise together, so both ends of the P&L are covered by people who have run them in-house.

We don't write a report and leave. We work inside your on-sales, budgets and settlements, and set up the reporting and processes your team keeps using after we've gone.

Who we work with

Promoters & touring

From the offer to the final settlement, across every city on the run.

Tour budgets, break-even and offer modelling
Settlements, withholding tax and GST
Ticket pricing, scaling and on-sale plans by market
Presales, fan clubs and payment plans
Sales forecasting and weekly reporting

Festival organisers

Getting the release plan, the budget and the data right before the next on-sale.

Release strategy, tiering and discount discipline
Break-even and festival P&L
Presales, payment plans and resale strategy
Sponsorship, VIP and premium packages
Live sales dashboards and forecasting

Event organisers

The structure to run more events without adding headcount for each one.

Pricing and inventory planning
Event budgets and cost control
Ticketing platform setup and processes
Reporting templates and automation

Sporting organisations

Ticketing and commercial strategy across the season, match day and major events.

Membership and season ticket pricing, packaging and renewal campaigns
Match-day pricing, dynamic pricing and inventory release
Hospitality, premium seating and corporate packages
Finals and major event ticketing: allocations, ballots and resale controls
Fan data, CRM and attendance forecasting
Ticketing partner reviews, tenders and contract negotiation

Venues

More revenue from every date on the calendar, and a clearer view of what each one earns.

Ticketing agreements: inside charges, rebates and partner tenders
Hirer and promoter deal structures and settlements
Seat maps, price zones and yield across the calendar
Premium seating, memberships and hospitality
Venue-wide reporting, including F&B and merchandise per-caps

Ticketing companies

For ticketing platforms growing in Australia, Asia-Pacific and other global markets, with advice from people who have worked on both sides of the box office.

Market entry: local pricing, fee structures and go-to-market plans
Winning and onboarding promoters, festivals, venues and sport
Product feedback from the operator side
Client success and on-sale strategy for major events
Data, reporting and settlement processes

What we do

Ticketing & revenue strategy

Pricing and release plans, presales and payment plans, on-sale timing, sales forecasts and weekly KPIs, resale, and day-to-day ticketing operations.

Touring finance & financial control

Event and tour budgets, break-even, artist offers and touring costs, settlements, withholding tax and GST, and the financial controls a growing business needs.

Commercial growth & partnerships

Sponsorship and partnerships, hospitality and premium seating, memberships, ticketing agreements and rebates, new revenue streams, venue and vendor contracts, and the timing of announcements and campaigns.

Operations, systems & capability

Sales management, team structure, artist education, and mentoring the people who run it day to day.

Systems, AI & data

Most live businesses keep ticket sales in one platform, ad spend in another and budgets in a spreadsheet. We bring them together so you can see sell-through, pace and break-even while an on-sale is happening, not after it.

Reporting & forecasting

Dashboards and event-level forecasts built on your real sales data, so decisions are made on numbers rather than gut feel.

AI where it saves time

We use AI to automate reporting and routine admin, so a small team can run more events. People still make the decisions.

Audience data

Who buys, when, and what moves them, so releases, announcements and campaigns land at the right time.

How we work

Listen
Talk to your leadership and staff, and look at your budgets, sales data and how finance runs today.
Get stuck in
Work alongside your team through on-sales, budgets and settlements, especially in the busy weeks.
Set it up to last
Put in the reporting, forecasting and processes your team will keep using.
Plan ahead
Recommend the structure, roles and priorities for your next season.

Who you'll work with

Courtney Tahar

Ticketing, commercial & data

Courtney is a ticketing and live entertainment executive with more than a decade across ticketing, festivals, touring and major events. She has worked at Ticketek, Ticketmaster and Live Nation, and most recently was Head of Ticketing at Untitled Group, the team behind Beyond the Valley. She built its ticketing operation and co-built a platform that brought ticketing and customer data together into event-level forecasts. She is now based in Phuket and works across Asia-Pacific.

Sue Rawlings

Touring, finance & operations

Sue has close to 20 years in international touring, much of it with Live Nation in Europe and Asia-Pacific. As a European Touring Manager and tour accountant she has worked on tours for U2, Madonna, Fleetwood Mac, Kendrick Lamar and One Direction, and later led touring and tour accounting at Untitled Group. She has built tour budgets, run settlements on the road, and handled the tax and cost side of moving artists between countries.

Questions we get asked

What does Soundcheque do?

Soundcheque is an independent commercial and touring consultancy for live entertainment. We work hands-on with promoters, festivals, event organisers, sporting organisations, venues and ticketing companies on ticketing strategy and pricing, touring finance and settlements, commercial revenue, and the reporting and forecasting behind them.

Who do you work with, and where?

Promoters and touring companies, festival and event organisers, sporting organisations, venues and ticketing companies. We work with clients across Australia, Asia-Pacific and international markets.

How do you help a festival or event price and release tickets?

Whether it's your first event or you have years of sales history, we build the plan around your market and your audience: local pricing, how and when your buyers purchase, and the right timing for each release. We then set the tiers, release plan, presales and payment plans, forecast sales and break-even from the start, and put live sales dashboards in place so the plan can be adjusted while tickets are selling, not after.

Can you help with tour budgets and settlements?

Yes. We build tour and event budgets, break-even and offer models, run settlements, and handle withholding tax, GST and the financial controls a growing touring business needs.

Do you work with ticketing companies?

Yes. We help ticketing platforms entering or growing in Australia and Asia-Pacific with local pricing and fee structures, go-to-market plans, and winning and onboarding promoters, festivals, venues and sport.

How does an engagement work?

We start by listening to your team and reviewing your budgets, sales data and finance processes. We then work alongside you through on-sales, budgets and settlements, set up reporting and processes your team keeps using, and recommend priorities for the next season. Each engagement is scoped to the work in front of you.

Tell us what you're working on.

A tour, a festival, a season or a venue calendar. We work with clients across Australia, Asia-Pacific and international markets.

Prefer email? hello@soundcheque.co

Soundcheque, commercial and touring consultancy